Alysha Smith, Global Head of Marketing at Magnuson Worldwide speaks at Eye for Travel, Amsterdam

Magnuson Worldwide, America’s fastest growing hotel brand, was pleased to be represented at EyeforTravel Amsterdam by Alysha Smith, Global Head of Marketing, Advertising and PR for a keynote address on using tech and data to forge emotional connections with your guests.

Alysha presenting

Presentation Arena

Drawn from years of experience in the Casino Gaming industry, Smith made the point that -especially with increased regulation in the marketing field- it’s becoming critical to record what moments define each guests’ experience with your property and use that to drive repeat business.

“It is not the win itself that keeps people coming back to the roulette table, but rather those tense seconds after the ball drops,” said Smith. “Make use of all the CRM tools at your disposal to identify and record the moments that excited your guests.” Smith urged hoteliers to remind them of the emotions they felt at every touch point and your marketing will yield better results than ever.

Read the full article from the keynote address here.

Published 30 Nov 2018

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