Case Study

Magnuson Grand Tier | Magnuson Grand Madison

10 Apr 2017

During the recession, the owner of the Wingate Hotel Madison was looking for ways to survive the decrease in revenue coupled with the increasing expenses from the Wyndham franchise. Randy and Ingrid Retzlaff (owners) elected to switch to Magnuson to reduce expenses in order to compensate for lost revenue due to the recession.

“Switching to Magnuson, when the recession hit our economy in 2008, was the difference in our hotel surviving the recession while we watched many hotels in our area go into foreclosure.” – Randy Retzlaff, owner of Magnuson Grand Madison

Based on last year’s revenues alone, the hotel saved over $90K branding with Magnuson compared to Wingate Hotels. The hotel is conservatively projecting to save roughly $360K over the next 4 years. Currently, the hotel has been able to not only survive, but place the savings into hotel upgrades where they feel needed.

“With Magnuson’s 5% fee and the luxury of being able to purchase from vendors of our choice, we have been able to stick $100Ks into our hotel without borrowing one penny. And still be able to pay ourselves a decent salary.” – Randy Retzlaff (Learn more about the Magnuson Grand brand)



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