Case Study

Seaside Inn Clearwater Beach

10 Apr 2017

The Seaside Inn Clearwater Beach is the second hotel of two that owner Martin Cole has brought on to the Magnuson portfolio. His first being a branded property, the Magnuson Hotel Clearwater Beach, that signed on with Magnuson in May of 2011. Martin Cole (on switching second hotel to Magnuson’s service) “They have been so impressed that in February (2014) they rebranded their other hotel formerly Travelodge Clearwater Beach to the Magnuson system. They experienced the same trend and have increased their room revenue while decreasing costs.”

The Seaside Inn, this hotel of which joined the Magnuson Independent portfolio, has indeed realized some impressive gains under the expertise of Magnuson Hotels. During 2016, the Seaside grew their online revenue by $26,494 to $36,346, a 269% increase over the previous year. Room nights saw an even more impressive gain, growing 329 nights to 386, a 577% growth rate over the previous year. Their 2017 Q1 ADR is on track to push these gains ever higher, showing a $26.56 increase over prior year Q1, or 19% increase. The multi-faceted product offerings that Magnuson Hotels brings to the table allows very real growth to penetrate any market.



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