Brands such as Magnuson Worldwide do not become what they are without an understanding of customer loyalty – building it, cultivating it and sustaining it over time. All kinds of travellers benefit from hotel loyalty programmes, from guests staying at your hotel for business, to those who are simply frequent travellers for leisure. Yet there is a huge difference between a hotel guest who had enrolled in a loyalty program, and someone who makes regular use of this membership. Let’s look at the ways in which Magnuson keeps its customers loyal, ensuring more bookings and more revenue for partnered hotels.
Create a great rewards program
Magnuson understand that retaining customers and boosting their reservations and individual spend is hugely important. This is why partner hotels within the Magnuson brand can add the Magnuson Rewards Program at no extra cost, creating a super-simple and easy to run program which is also easy and simple to understand, gives your customers instant value and provides flexible redemption to ensure optimum levels of guest contentment. There’s no need to get tied up in schemes or points systems, unlike many other leading hotels – and guests don’t need to jump through hoops to gain rewards. Instead, the whole process is kept transparent and straightforward – just as it should be.
Offer immediate (and useful) benefits
Who doesn’t love the chance to buy something new from Amazon? The worldwide retailer makes the perfect choice of reward for Magnuson’s worldwide clientele, with an Amazon Gift Gard (to the value of $25) available for bookings of ten nights, made directly through the Magnuson Worldwide system by Magnuson Rewards customers. There’s so much hotel guests can buy with this reward, making it a great way to say, ‘thank you’ for guest loyalty without trying to shape their purchase behaviour or demanding anything from them. This sort of scheme helps to boost brand loyalty and improve the hotel’s reputation through giving customers access to the benefits they truly want and need.
Sign up to a distribution system (GDS)
A loyal customer wants to know they’re supporting a brand worthy of their trust. One of the ways to do this is to increase your reach far beyond the boundaries you might have previously thought possible for your hotel. A global distribution system (GDS) could be just the ticket. Magnuson’s own system gives partnered hotels access to a global network of over 650,000 travel agents, ensuring revenue can be boosted from all these sources. The Magnuson GDS has been shown to grow corporate and international bookings by 25%, helping to get your hotel seen by hotel guests looking for loyalty programs and hoping to find reliable hotels they can visit time and again.
More options for loyalty schemes and ways of attracting and retaining guests makes for greater competition across the hotel landscape, meaning independent hotels and big chains alike must step up their game to avoid falling behind.
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